Thinking globally, acting locally: The TECNO Mobile example
While the battle for dominance in the mobile phone ecosystem heightens in the Nigerian market and in Africa as a whole, every Original Equipment Manufacturer, OEM, operating in the region knows quite well that brand development through innovative technologies is important for success story. In this interview with EMEKA AGINAM, Mr. Arif Chowdhury, the Vice President of Transsion Holdings, a group that owns different brands, such as TECNO Mobile while telling the success story of the OEMs as the fasted growing mobile device in the country said that TECNO Mobile is not left out in the universal trend of unique brand development, high quality product offerings, affordability and improvement. Attributing TECNO Mobile ‘s success story to innovative technologies with friendly price, the VP said that TECNO Mobile thinks globally, and act locally. He said that Africa is their sole market and will be treated right . Excerpt: M ARKET share: TECNO Mobile is now among the TOP 3 mobile...